Business innovation refers to the process by which organizations introduce new ideas, services, or products to enhance their operations and achieve competitive advantages in the marketplace. This concept encompasses a wide range of activities, from developing groundbreaking technologies to implementing novel business models or strategies that address unmet customer needs or tap into emerging market trends. Business innovation can be incremental, where minor improvements are made to existing offerings, or radical, involving significant shifts that can disrupt industries. It is a crucial driver of economic growth, enabling businesses to adapt to changing environments, improve efficiency, and deliver more excellent value to their customers. Successful business innovation often requires a culture that fosters creativity, supports risk-taking, and promotes collaborative problem-solving, ensuring that organizations respond to current market demands and anticipate and shape future trends.